Inmates Running The Asylum : Jim Lee Named Co-Publisher & Geoff Johns Named Chief Creative Officer at DC Comics
The internet got itself all up in a maelstrom over the news that Jim Lee would join Dan Didio as a co-publisher while Geoff Johns would step up as DC’s new chief creative officer.
A lot of people took this to mean that now every book published by DC will be populated by death and mayhem, with just a tinge of regressive silver-age obsession. A Teen Titan would die every month and so on, etc., etc.
Look people, I riff on Geoff Johns a lot. I mean, I’ve nearly been assaulted in the shop by merely stating that he’s not the greatest writer of all time and that as a writer, his stories won’t be remembered in 20 years time as anything more than an example of what comics were like at a particular point in history. His writing is really rather middle-of-the road. The fact of the matter is that his books sell because of hype and promotion, not because of quality. Blackest Night is not an amazing event. It’s actually fairly tepid. But people buy it because they’re told it’s important. His stories are not particularly inventive or ground breaking, which is partly due to his obsession over the DCU’s history.
So after spending a paragraph ripping on the guy (again), how can I actually defend his appointment?
Perhaps because he’s exactly what the company needs. He’s a fanboy and at the same time he’s a businessman. He knows comics on the retailer level, because he is one, as well as on the creator level. He knows h0w to hype his own product to the fans. He sees himself as one of us and speaks as such. Which is something that DC has seemingly lacked, a sort of fan-level enthusiasm. DC has, as of late, seemed so corporate and robotic when compared to Marvel’s hype machine. I believe that having someone like Johns overseeing the creative direction of the company, and being able to sell that direction, will be a major boon to DC. Which I really do hope for, because I love DC comics. I grew up with Batman and Superman as much as I did Spider-Man or the X-Men.
All I can say is, please, stay calm and remain optimistic. If I can do it, so can you.