I’m not the guy you want to go to for a logical reason not to dislike Joe Quesada. Even outside of my displeasure with certain creative choices he’s made at Marvel, he sometimes comes off as abrasive. Sure he puts on a good show and tries to connect with the fans, but there is most definitely an air of “I’m right about this, you just don’t know it yet” to every public statement the guy makes. I’m sorry but at times he comes across as a social media snake oil salesman who knows that the product he’s hocking is less awe-inspiring than he makes it out to be and while that can be said for just about everybody who attaches their name to a product, with Joe we’re often times forced to deal with him getting overly defensive when anyone questions his sales pitch.
Now he’s been promoted to the Chief Creative Officer position at Marvel, in addition to his duties as the Editor-in-Chief.
Official Press Release
MARVEL ENTERTAINMENT PROMOTES JOE QUESADA TO CHIEF CREATIVE OFFICER
New York, NY – June 2, 2010 – Marvel Entertainment, LLC announced today that it has promoted Joe Quesada to Chief Creative Officer of Marvel Entertainment. In this new role, Mr. Quesada will work alongside Alan Fine, Executive Vice President, Office of the President and Chairman of Marvel Studios’ Creative Committee, to ensure that all portrayals of Marvel’s characters and storytelling remain true to the essence of Marvel’s rich history. Additionally, Mr. Quesada will provide creative oversight of all areas of Marvel’s business including theatrical, television, publishing, animation and games, while also actively participating in all story and script development for Marvel’s films and animation. Prior to this promotion, Mr. Quesada held the role of Chief Creative Officer & Editor-In-Chief, Marvel Animation & Publishing and oversaw the creative aspects of Marvel Comics and Marvel Animation. The announcement was made today by Mr. Fine, to whom Mr. Quesada will report.
Mr. Fine stated, “I am excited to have Joe join me as Marvel Entertainment enters the next chapter in our history. Joe has already played an instrumental role as Editor-in-Chief in changing the face of the comic book industry with bold new ventures and an unprecedented penetration of the mainstream consciousness. His love and passion for Marvel, along with his experience guiding publishing for the last decade, will be invaluable as we bring our characters to life in new media.”
“I am honored to take this new position at Marvel Entertainment and work with Alan to bring the rich history of Marvel to a brand new audience” said Mr. Quesada. “Together with the incredible talent here at Marvel, in all our divisions, I look forward to making Marvel an even bigger part of the entertainment industry and showing why we’ve been an industry leader for over 70 years.”
Mr. Quesada will also continue to serve as Editor-In-Chief, Marvel Publishing, where over the past decade he has helped usher in bold new imprints such as Marvel Knights, the Ultimate Universe and Marvel MAX. During his tenure, Marvel received acclaim for its Heroes special to commemorate the events of September 11, 2001; the groundbreaking Death of Captain America storyline; and President Obama’s historic team up with Spider-Man. Mr. Quesada is also one of the industry’s most popular artists, providing cover and interior art to blockbusters such as Amazing Spider-Man, Daredevil, Invincible Iron Man and more.
I give Joe credit for what he’s done at Marvel. He’s given it an identity in ways that it was sorely lacking before his arrival in the big chair. I’ve been 80% pleased with Marvel’s output since he took over. I’m just not sure what giving him more power over the direction of the entire company will lead to. With great power comes…well, we’ll have to see.
Inmates Running The Asylum : Jim Lee Named Co-Publisher & Geoff Johns Named Chief Creative Officer at DC Comics
The internet got itself all up in a maelstrom over the news that Jim Lee would join Dan Didio as a co-publisher while Geoff Johns would step up as DC’s new chief creative officer.
A lot of people took this to mean that now every book published by DC will be populated by death and mayhem, with just a tinge of regressive silver-age obsession. A Teen Titan would die every month and so on, etc., etc.
Look people, I riff on Geoff Johns a lot. I mean, I’ve nearly been assaulted in the shop by merely stating that he’s not the greatest writer of all time and that as a writer, his stories won’t be remembered in 20 years time as anything more than an example of what comics were like at a particular point in history. His writing is really rather middle-of-the road. The fact of the matter is that his books sell because of hype and promotion, not because of quality. Blackest Night is not an amazing event. It’s actually fairly tepid. But people buy it because they’re told it’s important. His stories are not particularly inventive or ground breaking, which is partly due to his obsession over the DCU’s history.
So after spending a paragraph ripping on the guy (again), how can I actually defend his appointment?
Perhaps because he’s exactly what the company needs. He’s a fanboy and at the same time he’s a businessman. He knows comics on the retailer level, because he is one, as well as on the creator level. He knows h0w to hype his own product to the fans. He sees himself as one of us and speaks as such. Which is something that DC has seemingly lacked, a sort of fan-level enthusiasm. DC has, as of late, seemed so corporate and robotic when compared to Marvel’s hype machine. I believe that having someone like Johns overseeing the creative direction of the company, and being able to sell that direction, will be a major boon to DC. Which I really do hope for, because I love DC comics. I grew up with Batman and Superman as much as I did Spider-Man or the X-Men.
All I can say is, please, stay calm and remain optimistic. If I can do it, so can you.