According to Marvel, Thor will be undergoing a few changes in April. Apparently the mainline title will revert to its original namesake, Journey into Mystery and current writer Matt Fraction will be launching a new ongoing Mighty Thor title with artist Oliver Coipel. This is nice news, as Coipel has done some amazing artwork for Thor in the past and I definitely want to see more of his work with the character. Journey Into Mystery will be helmed by writer Kieron Gillen who himself has done some decent work with the character in recent months.
All of this is none too surprising as a similar rearranging of Iron Man’s titles came about when the first movie was a success. Fraction was involved in that little endeavor as well if you will recall. This new move seems even more highly reminiscent of that particular marketing push due to a variant cover that is essentially the teaser poster for the film. I don’t blame Marvel for wanting to capture a bit of that audience, as I’m sure Invincible Iron Man was the jumping-on point for more than a few readers. Though I’m sure the Ultimate Thor collection will be a more appealing choice to mainstream readers as it requires no longterm commitment or familiarity with continuity.
I will make no guesses as to how long the changes to the character line will last. I’m not a psychic, I just read the stuff.